Baba Shiv - Lead Professor SEA
Baba Shiv is the Sanwa Bank, Ltd., Professor of Marketing, Co-Director of the Strategic Marketing Management Executive Program and Director of the Innovative Technology Leader Executive Program at the Stanford Graduate School of Business. He has done extensive work on the emotional brain, documenting its powerful role in shaping decisions and experiences. His work includes the application of neuroeconomics to the study and practice of innovation and entrepreneurial leadership in companies, from Silicon Valley startups to Fortune 500 companies and countries including India, Mexico, Malaysia and New Zealand. His work has been featured in a variety of media outlets including The Tonight Show with Jay Leno, CNN, Economic Times, Fox Business, Financial Times, The New York Times or Wall Street Journal. Baba Shiv teaches courses at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford, including “Designing Solutions by Leveraging the Frinky Science of the Mind,” and “Organizational Psychology of Design Thinking.” He frequently hosts executives from around the world in executive education programs at Stanford on strategy, entrepreneurial leadership, decision-making, and customer-focused innovation.