SEA 2019 - Program

Porsche Challenge
Mobility beyond Cars in Retail

The "Mobility beyond Cars in Retail" Call places emphasis on the future Retail of Mobility.

Autonomous vehicles, E-Mobility, online sales and changing customer demands are disrupting the automotive market. Furthermore, Mobility as a Service concepts are rising and holistic mobility concepts are becoming crucial.

It is not about a new car or mobility service, e.g. scooter or autonomous cars, but more about new retail experiences in the mobility value chain. How create a unique sales experience and how to offer new business models, e.g. individual mobility services versus car ownership.

Porsche Holding and Silicon Castles are inviting individual inventors, scientists, research teams and startups around the globe to apply for the Call "Mobility beyond Cars in Retail" until April 19, 2019.

An international jury under the leadership of Prof. Dr. Baba Shiv from the Stanford Graduate School of Business and Dr. Jochen Stich from Porsche Holding will then select the winner on or before April 30, 2019. The winner gets a ticket to participate in the Startup Executive Academy 2019 from July 4 - July 10, 2019.

Applications shall simply outline the idea, the product or service, the technology (software, hardware), and the specific benefit to consumers, companies or also to society. The idea must be global and have the potential to disrupt current technologies or business models in the whole mobility value chain.

How to apply

Who can apply?

Any individual (inventors, scientists, entrepreneurs), a group of individuals, research teams and existing startups

When to apply?

Submit the application until April 19, 2019. The application shall not be longer than two pages. Mail to:

How do we select the winner?

The International Jury (Prof. Dr. Baba Shiv, Dr. Jochen Stich, Pascal Levensohn, Andreas Spechtler, James Perkins) will review all applications and select the winner until April 30, 2019.

The winner will be contacted and in case cannot join the Startup Executive Academy from July 4 - July 10, 2019, then the second ranked winner will be invited.

The application must contain:
  • Name (Individual or Team members)
  • Idea outline: Short description of the idea
  • Which problem are you solving?
  • How are you solving the problem?
The application may contain:
  • Technology Outline
  • Addressable markets & customer types
  • How does the Go-to-Market model look like?
  • High level business model
Your expectations from the program:

Please let us know what motivates you to join the call and participate in the SEA 2019.

  • I want to work on the idea and refine it
  • I want to get input for the technology
  • I want to work on the Go-to-Market strategy
  • I want to get challenged by professors and peers
  • I want to extend my idea and get input from others
  • I want to...

Porsche Holding

Porsche Mitarbeiter

Porsche Holding Salzburg is Europe's largest automotive retail company, operating in 21 countries throughout Europe as well as in Colombia, Chile, China, Malaysia, Singapore and Brunei.

Porsche Holding Salzburg represents the Volkswagen Group brands in wholesale (as importer), retail (through its dealers) and in the after-sales business (service).

The company also covers the entire spectrum of the automotive trade, through spare parts distribution, a full range of automobile financing services and an in-house IT system development.